MUMBAI: HDFC Life has denounced a new selling discuss directed during pushing financial leisure among county Indian women.
The discuss has been conceptualised and combined by Leo Burnett.
The artistic track of a new discuss is ‘Director of Happiness.’ The communication discernment is that a woman’s financial autonomy will let her be a stakeholder in a family preference creation process. Financial autonomy will let her caring for others, that gives her loyal happiness. It will assistance perform all her dreams and aspirations and make them come loyal for her desired ones as well. Financial autonomy will thereby, make her a Director of Happiness. This also links behind to a company’s code truth of “Sar Utha Ke Jiyo.”
Leo Burnett NCD KV Sridhar said,”The Smart Woman product and discuss is targeted towards on-going women-of-today. Keeping this niche aim assembly in mind, a discuss builds on a ordinarily felt tension and discernment of a fun in creation a landmark grant towards a family. Keeping a product charity in mind, a film encourages immature women to secure their future, so that they can do all that they enterprise for their family.”
HDFC Life EVP and head-marketing product and approach channels Sanjay Tripathy, said, “Following a launch of a flagship women’s product ‘Smart Woman,’ we have embarked on this new selling discuss to expostulate approval about ‘financial freedom’ among county Indian women.”
The film is centered on a womanlike protagonist and opens in a center difficulty residence display witty conversations between father and daughter. They disagree to come to a preference about where a relatives should go for a vacation on their marriage anniversary. While a father tries to control a bill and keeps suggesting cheaper options, a daughter keeps upgrading to general locations. When a daughter suggests Europe tour, father refuses since he can't spend so much, to that a daughter replies “Par categorical toh kar sakti hoon na.” “Ab aap poochenge, itne paise kaha se aaye. Dad kaafi time se devise kiya hai. Happy anniversary!” All this has been a warn for a mom all along, who now asks “Kya plan chal rahi itne hubbub se “. Dad gets romantic and replies “Jisse kandhe pe ghumata tha, aaj humme Europe ghuma rahi hai.”
HDFC Life skeleton to take a new discuss by opposite platforms and feature a code experience. Apart from television, this film will be upheld by other media such as print, OOH, radio, and digital.